This article focuses on creating and enabling promotion codes that attendees can apply at checkout to apply a discount to registrations or tickets in their cart.
For information on creating codes that hide special registration options, take a look at How do I create Access Codes for my events?
About Promo Codes
Promotion Code usage and redemption can be tracked via the Promotions report on the Event Manage Reporting Dashboard and via the Detailed Reporting Tab in your Organization Dashboard. Promotion codes can be configured to apply when an order matches the conditions you set in the promo code creator.
In Brushfire, you can create and assign promotion codes for events via the Promotions Edit Tab in your Organization Dashboard.
Access your Dashboard when signed in with your administrator username and password by clicking on the menu icon in the top left of your screen.
Once in the Dashboard Navigate to Promotion Codes.
- Create Standard Promotion
Create a promotion code that your customers can use at checkout to apply discounts to their purchases.
- Create Template Promotion
Create a template code that can be used to create multiple promotion codes dynamically. E.G. When needing to create 50x $10 off One-Time use promotion codes. These templates will not be available for customers to use on purchases. This has to be done before creating Dynamic or Multiple Codes with the same configuration.
- Create Dynamic Promotion
Quickly create batches of unique codes based on a template you have created. You'll be able to specify a Prefix and the system will generate random or sequential promotion codes you can distribute. You also have the option to upload a list of Codes with Descriptions if you have an existing list of codes you would like to make available for use on your Brushfire Event(s).
Next you can build your code using the Presets or the Use Custom Values option in the Promotion Code Builder.
NOTE: Brushfire Support will be happy to help you set up promotion codes beyond the basic configurations. Incorrectly set up promotion codes could result in unintended loss of revenue if not tested properly.
Once you have picked your preset, you can choose the event and registration type(s) for which attendees can redeem this code.
After successfully creating your Promotion Code, test it by adding the relevant registration option to your cart, clicking on the cart icon on the top right or your page and apply your promotion code in the provided space. The Promotions Box will not appear if there are no valid promotions configured for items in the cart.
Below you can see the view as your customers would see it.
Once the Promotion is applied you will see the discount calculated.
Below you can see the Admin View of the cart as you would see it.
Placing the order would finalize the transaction.
Please Note: If your event uses both promo codes and access codes, be sure to specify where the code you provide needs to be entered. Access Codes are entered on the event registration page to Unlock hidden registration options and Promotion Codes are added to calculate and apply discounts at checkout.