Analytics are available for Live, Sim-Live, and On-Demand content. Analytics may take up to 24-hours to process after Live and Sim-Live content has concluded. Analytics are broken down into three categories:
Definitions for each are provided below.
Viewers will contain analytics about the viewership of your content as well as their engagement activity. If your content is connected to a Brushfire event you will have additional information available about which of your attendees accessed your content and their total viewing time.
This is the number of unique Device IDs which have viewed a piece of content for any length of time. When a new device joins a stream, we assign their device a random, unique identifier, which we use to log their viewership activity. It is more accurate to say these are the number of unique devices, because multiple people could be watching on one device, or the same person may watch the content on a number of different devices.
Please note that we do NOT aggregate device ids by IP address or anything like that to try and remove duplicate viewers across multiple devices, so our number may be higher than some streaming services that report viewers based on IP Address.
Peak Simultaneous Viewers
This is the highest number of viewers who were watching during the same moment during the stream.
Total View Duration
For every device who watches a stream we keep track of all the times they enter and leave a piece of content, and by adding up the amount of time of each of their viewing segments we determine how long each device watched the content (device view duration). The total view duration is the sum of all the device view durations.
Average View Duration
This is the Total View Duration divided by the number of Unique Viewers.
This is the total number of each reaction sent during your content.
This is the total number of clicks for each link listed on your content.
This is the makeup of devices that accessed your content.
This is the referring URL sources for traffic coming directly to your content.
Viewer Access Report
If your Content is connected to a Brushfire event you will be able to download a history of which of your attendees accessed the content, how many seats they accessed, and how long they watched the content.
Seats Access is the number of times a unique device used an attendee number to access this content. We use the unique device id to record who has been authenticated to access content connected to a Brushfire event.
If you have Chat enabled for your Live or Sim-Live content you will have the ability to download a full Chat transcript at the conclusion of your content. Viewer Exports will contain a downloadable CSV of your content's Viewer Access Report and Chat Transcript.
Admins in Chat
The total number of users in the Host Panel during your content.
Viewers in Chat
The total number of viewers signed into the Chat panel of your content.
The total number of public messages sent in Chat during your content.
Chat Overview Report
This is a summary of which viewers signed in to chat and how many messages they sent.
The Chat Transcript is the full history of chat messages sent, who sent them, and which Brushfire attendee number the sender used to view your content.
Interactions analytics will contain a count and data from the responses on each of your content's custom Interactions. In addition, any data that was collected will be available for download in a CSV.